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class="hqxg">您现在的位置:</span> > <a href="//www.ysbxj.com/" title="㶫ʮһѡѯ">㶫ʮһѡѯ</a> >时尚品牌都走上可持箋发展路线Q但到底有几个消费者愿意ؓ此花钱?</div> <div class="zx_wz"> <h3>时尚品牌都走上可持箋发展路线Q但到底有几个消费者愿意ؓ此花钱?</h3> <p><span class="hqxg">来源Q广搜网  日期Q?019/6/13 22:35:17   览ơ数Q?script type="text/javascript" src="/list/scan.aspx?id=200410&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div class="hqxg">时尚品牌都走上可持箋发展路线Q但到底有几个消费者愿意ؓ此花钱?</div><div class="hqxg">                           来源Q界面新?/div><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="large" data-loadfunc="0" src="https://pics7.baidu.com/feed/72f082025aafa40f96b5c5cd49f1f74b79f019cd.png?token=b80267b97d2ea9cecea1225c80c8d45b&s=968ABE4920BC4D9A8E20A950010010B2" data-loaded="0" style="border: 0px; width: 537px; display: block;"></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-blockquote" style="display: block; position: relative; font-size: 18px; color: rgb(153, 153, 153); padding-left: 30px; min-height: 24px;"><span class="bjh-p">记?| 张馨?/span></span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">“可持箋”大概是如今时尚品牌最p论的概念Q这不只是因多企业开始具有社会责LQ也因ؓ众多报告都指出消费者更偏爱可持l的品牌?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">可持l时是什么?保护环境、确保动物福利、推q性别q等与职场多栗改善工人的工作环境都是可持l时的l成部分?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">但品牌们对可持箋时尚的投入真的能收获理想中的回报吗?电商服务与营销q_Nosto最新报告的研究发现可能会让时尚品牌失望了?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">ҎNosto对英国和国?000余名消费者进行的调查Q?2%的消费者希望时业变得更加可持箋Q但如果品牌按照可持l的方式生单品q收取更高的hӞ只有29%的消费者愿意ؓ此买单?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">q意味着管不少时尚企业正在努力变得可持l以满消费者的需求,但它们很可能在做无用功?/span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="large" data-loadfunc="0" src="https://pics1.baidu.com/feed/738b4710b912c8fcba24bb7b18966641d48821cf.jpeg?token=da740eb218f8f832496d1cf8ef5a3bb7&s=418EF71F4912CFE758B1E06303006063" data-loaded="0" style="border: 0px; width: 537px; display: block;"></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);">囄来源QGreenEarth Cleaning<span class="bjh-p">事实上,可持l性本w就很奢侈,q是造成qh时尚品牌处境尬的原因之一?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">Gucci母公司开云集团是最q几q积极推动行业可持箋的公怹一Q它?025战略包括实C应链环节?00%可追t,q意味着每个环节要耗费更多的h力和财力。开云集团还会选择辑ֈ其动物福利标准的供应铑֎商,q在集团内部关爱x员工、实现同工同酬。因此当消费者购买开云集团旗下的Gucci或Saint Laurent商品Ӟ他们q在为商品背后的环保措施和性别q等理念买单?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">开云集团首席可持箋发展官和国际机构事务ȝMarie-Claire Daveu曑֜接受界面时尚采访时表C,可持l性可以被U_奢侈品的价g中, “可持箋性能让奢侈品更加奢侈。?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">q也是ؓ什么开云、LVMH、CHANEL{奢侈品集团都站在践行可持箋发展的前列,因ؓ可持l性ؓ奢侈品牌带来的附加h值恰恰是奢侈品消费者所看重的?/span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="large" data-loadfunc="0" src="https://pics4.baidu.com/feed/cdbf6c81800a19d80bf8ad78d66f768fa71e466a.jpeg?token=208f5bfca7edcb65c7a5fa25165a330a&s=2A90C10330344584863D73710300C064" data-loaded="0" style="border: 0px; width: 537px; display: block;"></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);">囄来源QThe CSR Journal<span class="bjh-p">而对于^h品牌来_消费者之所以不愿意为可持箋性的商品付更多钱Q很可能因ؓ消费者不知道品牌到底做了什么。Nosto的调查显C,45%的受访者认为很隑ֈ辨哪些品牌致力于可持l发展,只有23%的受访者表CZ们知道时品牌的可持l性措施到底意味着什么?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">“尽很多品牌意识到消费者对时尚行业的可持箋性越来越重视Q但是品牌还需要更加透明Q在践行可持l时和消费者实现良好的沟通。”Nosto公司首席执行官Jim Lofgren解释道?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">换言之,׃消费者依旧偏爱可持箋性企业,qh时尚品牌仍然需要努力做到可持箋以维持竞争力Q因此品牌需要弄清楚消费者到底想要怎样的可持箋?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">ҎNosto的调查,75%的受访者希望品牌能减少包装Q?4%的受访者认Z业应该实现同工同酬和良好工作环境已实现可持箋Q?3%的受访者希望品牌用可循环材料Q?1%的受访者希望品牌设计的服装能够有更长的使用寿命?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">除此之外Q品牌还应该清晰地让消费者知道自己正在践行可持箋发展?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">Nosto为零售商提供了一些能鼓励消费者在U上购买可持l性商品的思\?4%的受访者表C品牌需要清楚地标明商品是通过可持l的方式生的,62%的受访者认为品牌需要加大关于可持箋性的宣传力度Q?4%的受访者品牌应该允许消费者用旧服换取购买新商品的折扣?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span 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