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来源åQšä¼˜æ—¶æ´¾ç”µå•†ç‰©æµ<span style="font-size: 18px; font-weight: 700; background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-family: arial; text-align: justify;">大家好,我是优时‹z„¡”µå•†ç‰©‹¹ï¼Œå…Ïx³¨æˆ‘,有更多跨境资讯及时推送给您ã€?/span></div><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-blockquote" style="display: block; position: relative; font-size: 18px; color: rgb(153, 153, 153); padding-left: 30px; min-height: 24px;"><span class="bjh-p">数据告诉你,什么样的内å®ÒŽ‰æ›´è®¨å–œã€?/span></span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="large" data-loadfunc="0" src="https://pics0.baidu.com/feed/7c1ed21b0ef41bd58e1974e24f686acf38db3d90.jpeg?token=445d65c70e9c6c054940d26bb190acb1&s=E443D61E5F565BC64E5699C30300E0B9" data-loaded="0" style="border: 0px; width: 537px; display: block;"></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">能够获得成功的社媒营销½{–略无一例外都是仰赖于高质量的内容,因此对营销人员来说åQŒäº†è§£å—众真正想看什么和不想看什么非帔R‡è¦ã€‚近期,Adobeå¯?000名美国消费者进行了一™åҎ–°çš„ç ”½IӞ¼Œå…¶ä¸­¾|—列å‡ÞZº†è®©æ¶ˆè´¹è€…感到厌恶的品牌内容ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">研究表明åQŒå†—余乏味的内容最让äh生厌åQŒå…¶‹Æ¡æ˜¯æ²¡æœ‰è®¾è®¡æ„Ÿï¼Œ˜q‡äºŽä¸ªæ€§åŒ–和老掉牙的内容紧跟其后ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">1ã€?9åQ…的消费者对冗长或写得不好的内容感到厌烦</span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="large" data-loadfunc="0" src="https://pics5.baidu.com/feed/7a899e510fb30f24fe43fb5cd6273a47af4b03ce.jpeg?token=a6bf22f2bc79669b63476dfcc36f2c14&s=3D287432138C554949482FEF0300E022" data-loaded="0" style="border: 0px; width: 537px; display: block;"></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">误‚®°ä½ï¼Œé‚£äº›˜q‡äºŽå†—长或写的太差的内容会让用户感觉十分倒胃口。营销人员在撰写内å®ÒŽ—¶åˆ‡è®°ç”¨è¯­æ¸…晰、简‹zå’Œå‡†ç¡®ã€‚牢记消费者需要的是容易理解的内容ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">2ã€?8åQ…的用户反感¾~ÞZ¹è®¾è®¡æ„Ÿçš„内容</span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">视觉内容在社交媒体上占据着ä¸Õd¯¼åœîC½åQŒæ‰€ä»¥ä½ åº”该在条件允许的情况下尽可能保证所有内定wƒ½å…ähœ‰è§†è§‰å¸å¼•åŠ›ã€‚如果自知缺乏创意,你可以利用一些åã^面设计èÊY件来å¯ÀL‰¾åˆé€‚的模板。记住,你创造内容的目的是将½C‘Öª’用户转化为消费者,但如果你的内容不具备吸引力,你的努力ž®±æ˜¯æ— æ•ˆçš„ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">3ã€?5%的用户反感“过于个性化”的内容</span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="large" data-loadfunc="0" src="https://pics6.baidu.com/feed/9922720e0cf3d7cab7796144edad550d6a63a9a8.jpeg?token=ba13e06dddfe70bf19234ee7908f41d3&s=9E8A7423175C75CA8C5D6EEA0300E026" data-loaded="0" style="border: 0px; width: 537px; display: block;"></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">诚然åQŒæä¾›ä¸ªæ€§åŒ–体验已经成äؓ一个大­‘‹åŠ¿åQŒä½†æ˜¯è¿‡åº¦çš„个性化只会让äh感到毛骨悚然åQŒç”šè‡³ç»™äºÞZ¸€¿Uè¢«â€œè§†å¥¸â€çš„感觉。如上图所½Cºï¼Œå¤šè¾¾82%的受访者认为如果品牌提供的是过度的个性化体验åQŒé‚£ä¹ˆä»–们选择停止购买ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">4ã€?3%的用户嫌弃没有新意或是老掉牙的内容</span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">各大品牌都在不断地推出内容,但是˜q™åœºç«žäº‰è¦æ±‚的是营销人员能够½{–划出有新意的内宏V€‚如果你的品牌是½W¬ä¸‰å®¶æˆ–½W¬å››å®¶åˆ†äº«ç›¸åŒå†…容的公司åQŒé‚£ä½ çš„内容昄¡„¶ž®±æ²¡ä»€ä¹ˆä­hå€égº†ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">5ã€?2%的消费者会因äؓ看到不符合他们取向的内容而感到恼ç?/span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="normal" width="437px" data-loadfunc="0" src="https://pics7.baidu.com/feed/faedab64034f78f0adaa3c9e6783e151b2191c74.jpeg?token=dc4c2e8c5765ee8a58162613033bc979&s=59A83C72471645C8C4D9A0C80000A0A3" data-loaded="0" style="border: 0px; display: block; margin: 0px auto;"></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">事实上,消费者更喜欢的是与其特定问题或个人情å†ëŠ›¸å…³çš„内容åQŒå¦åˆ™å¯èƒ½é™ä½Žç”¨æˆ·å¯¹˜q™ä¸ªå…¬å¸çš„忠诚度和喜爱度åQŒç”šè‡Ïx˜¯æ‰“击付费用户的购买欲望。如上图所½Cºï¼Œ26%的消费者认为如果品牌的内容与他们毫不相养I¼Œä»–们最¾lˆä¼šé€‰æ‹©åœæ­¢å…Ïx³¨è¯¥å“ç‰Œçš„内容ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">6ã€?1åQ…的消费者对没有针对不同讑֤‡˜q›è¡Œä¼˜åŒ–的内å®ÒŽ„Ÿåˆ°æ¼ç?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">考虑到大多数½C‘Öª’内容消费都发生在¿UÕdŠ¨è®‘Ö¤‡ä¸Šè¿™ä¸€ç‚¹ï¼Œè¥é”€äººå‘˜åº”该ž®½å¯èƒ½æä¾›é’ˆå¯¹ç§»åŠ¨è®¾å¤‡è¿›è¡Œä¼˜åŒ–的内容åQŒç»™½C‘Öª’用户带来更好的阅è¯ÖM½“验,从而实现更多è{化ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">7ã€?7%的用户反感不带有囄¡‰‡æˆ–视频的内容</span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span 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class="bjh-p">æ€Èš„来说åQŒé¿å¼€ä»¥ä¸Š¿Uç§é”™è¯¯åQŒä½ ž®Þpƒ½ž®†å¼•å‘社媒用户反感的风险ž®½å¯èƒ½é™åˆ°æœ€ä½Žã€‚毕竟,如果他们不喜‹Æ¢ä½ çš„内容,那更不可能掏å‡ø™‡ªå·Þqš„腰包ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">我是优时‹z„¡”µå•†ç‰©‹¹ï¼Œå…Ïx³¨æˆ‘,有更多跨境资讯及时推送给您ã€?/span></span></p> <br /> </div><div class="bdsharebuttonbox"><A class=bds_more href="#" data-cmd="more"></A><A class=bds_qzone title=分äín到QQ½Iºé—´ href="#" data-cmd="qzone"></A><A class=bds_tsina title=分äín到新‹¹ªå¾®å?href="#" data-cmd="tsina"></A><A class=bds_tqq title=分äín到腾讯微å?href="#" data-cmd="tqq"></A><A class=bds_renren title=分äínåˆîCh人网 href="#" data-cmd="renren"></A><A class=bds_weixin title=分äín到微ä¿?href="#" data-cmd="weixin"></A></div> <div class="zx_lmt3"><span class="hqxg"> >> </span> 更多相关信息åQ?/div> 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