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title="㶫ʮһѡѯ">㶫ʮһѡѯ</a> >市场营销到底做什么?5个关键词告诉你!</div> <div class="zx_wz"> <h3>市场营销到底做什么?5个关键词告诉你!</h3> <p><span class="hqxg">来源Q广搜网  日期Q?019/6/5 11:41:36   览ơ数Q?script type="text/javascript" src="/list/scan.aspx?id=199202&t=news"></script>    <a href="javascript:;" onClick="window.external.AddFavorite(location.href,document.title)">我要收藏</a></span></p> <div class="hqxg">市场营销到底做什么?5个关键词告诉你!</div><div class="hqxg">                            来源Q上木木?span style="background-color: rgb(255, 255, 255); color: rgb(51, 51, 51); font-family: arial; font-size: 16px; text-align: justify;">我们需要厘清基本的营销概念Q才能够更好地将营销做规范、系l和深入?/span></div><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">市场营销到底营销什么?仅仅营销产品吗?</span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">我们首先来看下营销的定义,先看下权威观点:</span></span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">国市场营销协会Q市销是创造、传播、船体和交付寚w客、客戗合作者和整个C会有h值的市场供应物的一U活动、制度和q程?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">理大师德鲁克:市场营销的目标就是让销售变得多余。更好地了解和理解顾客,让品适合֮q实现自我销售,让顾客生购买意愿,企业提供更多的品和服务?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">营销大师U特勒:从管理角度和C会角度分别作了阐述Q管理角度——选择目标市场q过创造、传递和传播更好的顾客h|以获取、维持和增加֮的艺术和U学Q?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">C会角度Q市销是一个社会过E,个h和团体可以通过创造、提供和他h自由交换有h值的产品与服务来获得他们的需要的价倹{?/span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="normal" width="500px" data-loadfunc="0" src="https://pics0.baidu.com/feed/48540923dd54564e860552ec92cc7786d0584f9d.jpeg?token=d4dbfe8ac8aae2e314c1e18474557215&s=EE086E8F5CB9029A0CBDEC6703006073" data-loaded="0" style="border: 0px; display: block; margin: 0px auto;"></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">因此Q我们可以理解ؓ市场营销是以需求ؓ中心Q更高效交换Q创造、传递和传播Q市Z应物Q获取h倹{此外,营销参与斚w需要降低成本?/span></span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p"><span class="bjh-strong" style="font-size: 18px; font-weight: 700;">营销的关键词只有5个,那就是顾客需求、市Z应物、高效交换、成本和价倹{?/span></span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">一、顾客需?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">需求是核心Q没有需求,其他都不成立Q因此营销理某种E度上就是管理需求,整合整个产业链一h提供价|满和服务顾客需求?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">需求从不同l度分,可以分ؓ不同cdQ?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">1、正面需求,我需要满I负面需求,我要逃避痛苦?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">2、刚性需求,吃饱、自住房{;非刚性需求,吃好、投资房{?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">3、痛炚w求,当前市场没有满我的产品或服务;痒点需求,当前有满的产品或服务,但是有瑕疵,不彻底?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">4、规律需求,一q四季都比较E_Q比如a盐酱醋;</span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">不规律需求,比如药物Q所以一些做药的品牌都在预防和备药,是让你保持更规律的需求;q比如汽车和家用电器Q一ơ性需求,明显不规律,所以好多通过售后盈利?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">5、健康需求,有利于n心健P图书馆消贏V运动消费等{;不健康需求,比如抽烟、吃街头巷尾的快等{?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">二、市Z应物</span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">而言之,是拿来交换的东西,包括产品、服务、信息、体验等{?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">市场营销不仅营销产品Q?q义上来Ԍ凡是通过交换提供价|获得利益Q可以标准化、规模化的东襉K可以拿来做营销?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">产品Q快消品、工业品{等Q品最大的不很难与消费者徏立更q联系?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">服务Q广告、咨询、律师等{,q类服务的痛点在于很难标准化和规模化?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">事gQ展会、赛事、艺术表演等Q主要盈利也是通过门票和广告,隄在于规模化?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">体验Q旅游景炏V主题公园、游乐场{,如_士尼Q体验难在衡量标准和֮满意?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">人物Q最典型的如明星Q明星是可以打造的Q也是有wh的,但私生活Ҏ影响个h品牌价倹{?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">地点Q每个城市每个国安在做营销Q难点在于让大家认识到典型特色ƈ为此买单?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">财Q胦产本w也是一U可以升值的产品Q如艺术品,也可以分割和交易Q难在定价和转手?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">l织Q如上市企业Q卖的是l织价|隄在于不稳定,受不利消息媄响?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">信息Q如自媒体,隑֜持箋输出Q以及稳定盈利?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">我们之所以要了解更多的市Z应物Q也是营销的对象,是因ؓ从中可以发现更多的赢利点Q更多顾客满意的点,由此带来品牌与顾客的双赢?/span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="normal" width="500px" data-loadfunc="0" src="https://pics3.baidu.com/feed/6a63f6246b600c339a43cb343b5eba0bd9f9a12e.jpeg?token=b8a68a698a0df483ace39f3bfa6c21ef&s=A4B852944D535BCC582CA5750300E073" data-loaded="0" style="border: 0px; display: block; margin: 0px auto;"></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">三、h?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">对企业而言Q一斚w要打造h|另一斚w要获取h|当然品牌的提升也是h|只不q品牌最l还是ؓ了更好地盈利Q?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">Ҏ费者而言Qh值就是更好地满了需求,比其他同行做得更好?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">四、成?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">营销一定会付出成本。对企业而言Qh值打造、hg递、hg播都需要付出成本。因此做市场营销要考虑到成本,理论上离用户最q,容易打造品牌,但是ȝ戯q某U程度上成本高?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">所以,q个世界上是永远都会存在中间商的Q互联网也不可能去除中间商, 因ؓ中间商提高了销售效率,传统时代渠道商靠信息不对U和地域及h脉优势卖货,互联|时代靠量和信L卖货?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">我们要做得不是去除中间商Q直面消费者,因ؓq你直面消费者,销售效率还是可能不如“中间商”?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">因ؓQ中间商占有你想要的_丝的心Q?我们要做的是扑ֈ一个个的_և量中心Q让他们帮你卖货Q合作分利!</span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">Ҏ费者而言Q也要付出金钱、时间和_֊。所以,现在做营销要考虑如何让消费者秒懂,直接感知Q立M单,而不要去Ҏ和思考,营销要追求落袋ؓ安?/span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="normal" width="500px" data-loadfunc="0" src="https://pics4.baidu.com/feed/b21bb051f8198618a81fb80b6bffc5778ad4e6f8.jpeg?token=82fea1d8e57e154eb9c72b689fc5b0c9&s=B49157955F024645005D89DA03005032" data-loaded="0" style="border: 0px; display: block; margin: 0px auto;"></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">五、高效交?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">是说要实现标准化、规模化交换Q尽快消费者希望定Ӟ但真正一对一设计和交付h值很难说是营销Q除非一对一能提高效率?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">高效交换体现在与销售和品牌的区别,弄懂了营销和这两者的区别Q基本上掌握了营销?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">销售是一对一Q营销是一对多Q所以营销的效率更高。销售没有中间商Q所以直销严格来讲不是营销Q营销有h帮你卖,所以要留利润让中间商挣差h?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">品牌q求与顾客更好更持箋的关p,Z卖得更久Q而营销q求销售规模化Qؓ了卖得更多。品牌往往影响֮心智Q而营销更多影响֮行ؓ?/span></p> <br /> </div><div class="bdsharebuttonbox"><A class=bds_more href="#" data-cmd="more"></A><A class=bds_qzone title=分n到QQI间 href="#" data-cmd="qzone"></A><A class=bds_tsina title=分n到新微?href="#" data-cmd="tsina"></A><A class=bds_tqq title=分n到腾讯微?href="#" data-cmd="tqq"></A><A class=bds_renren title=分nCh人网 href="#" data-cmd="renren"></A><A class=bds_weixin title=分n到微?href="#" data-cmd="weixin"></A></div> <div class="zx_lmt3"><span class="hqxg"> >> </span> 更多相关信息Q?/div> <table width="98%"> <tr> <td align="left" style=" text-align:left;"> <img src="/images/b.gif" width="60" height="20"><a target="_blank">在百度中搜烦市场营销到底做什么?5个关键词告诉你!</a>    <img src="/images/haosou.gif" width="60" height="20"><a target="_blank">在好搜搜索市销到底做什么?5个关键词告诉你!</a><br> <img src="/images/youdao.gif" width="60" height="20"><a target="_blank">在有道搜索市销到底做什么?5个关键词告诉你!</a>          <img src="/images/41.gif" width="60" height="20"><a 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