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255, 255);"><img class="large" data-loadfunc="0" src="https://pics7.baidu.com/feed/8644ebf81a4c510f0efd1306aa67cd29d42aa5b1.jpeg?token=b28463cc08f125b627b34766ebcef85c&s=E5934F30CD23452850E26F42030040FD" data-loaded="0" style="border: 0px; width: 537px; display: block;"></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">新房领域毫无疑问是一个万亿市场,但当问到˜q™ä¸ªå·¨æ— éœ”R¢†åŸŸçš„ TOP3åQŒå¤§ä¼—似乎没有答案,éšùN“万亿¾U§çš„新房市场åQŒå°±çœŸæ²¡æœ‰ä¸€ä¸ªâ€œçŽ°è±¡çñ””的龙头åQ?span class="bjh-br"></span></span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">目前没有åQŒä½†å›_°†ä¼šæœ‰ã€‚随着技术(如大数据、äh工智能等åQ‰çš„½Hé£žçŒ›è¿›åQŒå„行业都面临着颠覆åQŒæ–°æˆ‰K¢†åŸŸä¹Ÿä¸ä¾‹å¤–。居理新房就是一个应时而生的典型,「新æˆ?电商+大数据ã€?塑造了居理新房åQŒä¹Ÿæˆå°±äº†è¿™å®¶åœ¨é™å”®ã€é™ä»—÷€èžèµ„收紧的大环境下åQŒè¿ž¾l­ä¸¤òq´èŽ·æ•°åƒä¸‡ç¾Žå…ƒæŠ•èµ„、客æˆäh»¡æ„åº¦è¾?99.8% 的标杆企业ã€?span class="bjh-br"></span></span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">居理新房åQˆåŽŸåä¾ƒå®¶ç½‘åQ‰æˆç«‹äºŽ 2014 òqß_¼Œæ˜¯å›½å†…率先进入新房电商领域的公司åQŒé€šè¿‡å¤§æ•°æ®ç²¾å‡†åŒ¹é…éœ€æ±‚,帮助购房者高效购买到适合的房产。目前,居理新房已经˜q›é©»åŒ—京、上‹¹—÷€å¹¿å·žã€æ·±åœŸë€ä½›å±±ã€å¤©‹z¥ã€éƒ‘州、苏州、杭州、成都、重庆、南京等 12 座城市,全国合作楼盘è¾?2400 余个åQŒåƈ已成为所在城市名列前茅的新房电商òq›_°ã€?span class="bjh-br"></span></span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">“线上企业跟¾U¿ä¸‹ä¼ä¸šçš„本质区别,不在于是开门店˜q˜æ˜¯å»ºç½‘站,而是在于整个企业的经营体¾pȝš„˜qè{åQŒæ›´ä¾é æ•°æ®æ¥è¿è¥è¿˜æ˜¯æ›´ä¾é äººåŽ»åˆ¤æ–­ã€‚”居理新房创始äh&CEO 王鹏曾表½Cºã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">事实上,数据驱动已经成äؓ居理新房加速增长的源动力。随着企业的加速发展,数据驱动的重要性愈加凸显,为加速企业的数据驱动˜q›ç¨‹åQŒå±…理新戉K€‰æ‹©¼œžç­–数据为合作伙ä¼ß_¼Œä½œäؓ其数据驱动道路上的加速引擎。如今,¼œžç­–分析的ä‹É用已¾lèžå…¥å±…理新房的各个业务¾U¿çš„日常åQŒå®žçŽîCº†è¯¸å¤šä»·å€¹{€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">转化有迹可åó@åQŒå¢žé•¿èŽ·å®¢æ•ˆçŽ‡æ˜¾è‘—提å?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">市场往往是一家企业花é’Þqš„大头åQŒä½†æ²¡æœ‰æŠ•æ”¾å’Œè{化的量化依据åQŒã€Œå°†é’ÞpŠ±åœ¨åˆ€åˆƒä¸Šã€åªæ˜¯ä¸€ä¸ªå£åøP¼Œå¢žé•¿ä¹Ÿæ˜¯½Iø™°ˆã€‚居理新房深谙“量化即增长”这一点,最¾lˆå°†å£å·å˜æˆäº†çŽ°å®žã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">居理新房的市åœÞZh员每天都会观‹¹‹æ¸ é“投攄¡š„相关数据åQŒå¦‚按照不同¾pȝ»Ÿã€ä¸åŒæ¸ é“来源、不同城市来源等多维度查看激‹z?注册/¾U¿çƒ¦/留存/使用旉™•¿½{‰æ•°æ®ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">现随着数据的不断积累和需求的‹È€å¢žï¼Œå‡ ä¹Žå·²ç»ç´¯ç§¯äº†æˆç™¾ä¸Šåƒä¸ªæ•°æ®å­é›†åQŒè€Œç¥ž½{–分析支持将一些常用的、周期性指标、数据保存äؓ书签åQŒè¿˜æ”¯æŒž®†æŒ‡æ ‡ä½œä¸ºå¯è§†åŒ–¾l„äšgåQŒæ·»åŠ åˆ°æ•°æ®æ¦‚览中等功能åQŒè¿›ä¸€æ­¥ç®€åŒ–数据的提取和筛选。因此,˜q™äº›å­é›†å‡å¯åœ¨ç¥ž½{–分析上随需随取åQŒå®žæ—¶æŸ¥çœ‹ï¼Œòq¶å¯æ ÒŽ®å®žé™…分析需求,自定义时间筛选,讄¡½®å›¾è¡¨å±•çŽ°å½¢å¼½{‰ï¼Œå¢žå¼ºäº†æ•°æ®ç®¡ç†å’Œåˆ†æžçš„灵‹zÀL€§ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">居理新房çš?APP 推广¾lç†æ»¡å¿ ç’è¡¨½Cºï¼šâ€œç¥ž½{–分析已¾læˆä¸ºæˆ‘每天必ä‹É用的工具åQŒå…¶ä»·å€ÆD¿œä¸æ­¢åœ¨ææ•°ã€åˆ†æžæ•°æ®ç­‰çš„效率提高,¾_„¡»†åŒ–地多维下钻分析也äؓ我们的工作开展发挥了很大价倹{€‚â€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">居理新房通过信息‹¹å¹¿å‘ŠæŠ•æ”‘Ö®‰å?APP æ—Óž¼Œ30% 左右的投æ”ùN‡ä¼šè¢«åŽäؓ、OPPO、小¾c³ç­‰åº”用商店拦截òq¶æ½Cºç”¨æˆ·ä¸‹è½½å¸‚场包åQŒè¿™å¯ÆD‡´æ— æ³•¼‹®åˆ‡è®¡ç®—投入带来的真正è{化。而神½{–分析记录了用户点击òq¿å‘Šæ—¶çš„ utm_source å’?APP ‹È€‹zÀL—¶çš?channelåQŒåƈ做了兌™”åQŒå¦‚此一来被劫持的量可以扑ֈ°òq¿å‘Šæºå¤´åQŒé—®é¢˜ä¹Ÿå¾—到了有效解冟ë€?/span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="large" data-loadfunc="0" src="https://pics3.baidu.com/feed/5882b2b7d0a20cf419f05da8bd37a332acaf992c.jpeg?token=6bbfec6fa2de26cdad87463497765c88&s=30B0E13273B7739A0878D1CE000050B2" data-loaded="0" style="border: 0px; width: 537px; display: block;"><span class="bjh-image-caption" style="font-size: 13px; color: rgb(153, 153, 153); display: block; margin-top: 11px; text-align: center;">å›?居理新房òq¿å‘Šç‚¹å‡»å…Œ™”</span></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">多维数据随需随取åQŒè¿è¥æ•ˆæžœå®žæ—¶è¿½ít?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">众所周知åQŒè¿è¥å·¥ä½œç»†ä¸”杂åQŒåŒä¸€ä¸ªç›®æ ‡é€šè¿‡ä¸åŒçš„运营方式达成,效果会有几百倍甚臛_‡ åƒå€çš„悬殊ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">“运营每天都在想用户要什么,每一个操作能带来什么效果,但凭½Iºæ˜¯æ— æ³•åšå‡ºå‡†ç¡®åˆ¤æ–­çš„,现在数据和用戯‚¡Œä¸ºåˆ†æžå·²¾læˆä¸ø™¿è¥å·¥ä½œçš„常规依据åQŒå‚照数据能指导我们˜q›è¡Œæ›´æœ‰æ•ˆçš„˜qè¥æ“ä½œâ€ï¼Œå±…理新房的运营负责äh范亚楠谈道ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">引入¼œžç­–分析后,˜qè¥åŒå­¦ä»¿ä½›æ‹¥æœ‰äº†ç‹¬ç«‹çš„“数据分析台”,在神½{–数据的埋点æ–ÒŽ¡ˆæ”¯æŒä¸‹ï¼Œå„个™åµé¢å’ŒæŒ‰é’®éƒ½ä¼šè¿›è¡ŒåŸ‹ç‚¹ï¼Œ˜qè¥å¯éšæ—¶æŸ¥çœ‹å„个运营位的短期和长期转化åQŒä»¥æ­¤å®šä½é—®é¢˜ç‚¹å’ŒæŒ–掘机会点˜q›è¡Œ¾_„¡»†åŒ–运营ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">如会按天/å‘?æœ?òq´æŸ¥çœ‹å…³é”®é¡µé¢å’ŒæŒ‰é’®çš„点å‡Õd’Œè½¬åŒ–情况。通过分析用户的行ä¸ø™µ\径来‹zžå¯Ÿç”¨æˆ·åå¥½åQŒå¦‚用户喜欢什么类型的展示方式和什么风格的内容展现½{‰ï¼›è¯„估引流位ä­hå€û|¼Œå¦‚哪些广告位或运营位的引‹¹æˆ–转化效果好等åQŒå†é€šè¿‡ä¸æ–­åœîC¸‹é’ȝ»¼åˆåˆ†æžæµé‡å’Œè½¬åŒ–高的深层原因åQŒä‹D个例子,如判断是因äؓ位置本来ž®±å¥½åQˆå¦‚首页åQ‰ï¼Œ˜q˜æ˜¯å› äؓ其引导性(如吸引äh的文案、内容等åQ‰å¯¼è‡´æµé‡é«˜ã€?/span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="large" data-loadfunc="0" src="https://pics6.baidu.com/feed/29381f30e924b8996e4fd26da138f5910a7bf63c.jpeg?token=efd042c082eb1c291722b807ba128b7d&s=8121D4104EEC788C6672D4D90300D0BB" data-loaded="0" style="border: 0px; width: 537px; display: block;"><span class="bjh-image-caption" style="font-size: 13px; color: rgb(153, 153, 153); display: block; margin-top: 11px; text-align: center;">å›?居理新房 App 首页</span></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">˜qè¥é€šè¿‡òqÏx—¶çš„数据积累æ€È»“再应用可辑ֈ°ç‚¹å¸¦é¢çš„效果åQŒå¦‚做节日、热点等‹zÕdŠ¨æ—Óž¼Œå¯åœ¨òqÏx—¶ç”„选出的一些引‹¹å’Œè½¬åŒ–位置较好的地方进行推òq¿ï¼Œæ ÒŽ®å„个位置的引‹¹ç”¨æˆïL‰¹ç‚¹è®¾è®¡ä¸åŒçš„主题样式òq‰™’ˆå¯¹ä¸åŒçš„用户˜q›è¡Œä¸ªæ€§åŒ–展示åQŒå†é€šè¿‡æ•°æ®è¡¨çŽ°˜q›è¡Œä¼˜åŒ–˜q­ä»£ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">A/B ‹¹‹è¯•æˆæ—¥å¸¸ï¼Œäº§å“å‡çñ”能力¾˜È¿»</span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">一入äñ”品深似æ“våQŒè„P代优化无止境。äñ”品的日常ž®±æ˜¯æ‰ùNœ€æ±‚、筛需求、做需求。而这三步都离不开数据ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">“对于äñ”品的¾_„¡»†åŒ–è„P代来è¯ß_¼Œéœ€æ±‚与 A/B ‹¹‹è¯•å·²ç»å¦‚媄随åŞåQŒA/B ‹¹‹è¯•å¸¦æœ‰ä¸€å®šçš„预测和验证属性,如果没有可视化工具和‹Æ ç¼ºæ•°æ®åˆ†æžèƒ½åŠ›éƒ½æ˜¯éžå¸¸ä»¤äh头疼的,çŽîC‹É用神½{–数据后åQŒæ—¥å¸æ€ñ”品的¾l´æŠ¤ä»¥åŠåŠŸèƒ½çš„优化、è„P代,可以很轻村֜°é€šè¿‡æ•°æ®æ¥ä½è¯çŒœæƒ³â€ï¼Œ¾|‘站侧äñ”品经理郭ž®èŒä»‹ç»é“ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">在日å¸æ€ñ”品数据的监测与分析中åQŒéƒ­ž®èŒä¸€æ—¦å‘现数据异常时åQŒä¼šä»Žç²—拆到¾l†ï¼Œä¸¾ä¸ªä¾‹å­åQŒå¦‚果发现某个è{化数据不好,会通过¼œžç­–分析定位具体是哪个页面或按钮的问题,若是 A 按钮出现问题åQŒä¼šé€šè¿‡æ¼æ–—分析关于 A 按钮的各个步骤,如点凅R€è¾“入手机号、注册等åQŒç”šè‡³ä¸‹é’»è‡³ä½Žè{化äh¾Ÿ¤çš„来源渠道、城市,¾_‘Ö‡†å®šä½é—®é¢˜ç‚¹ï¼Œä¹‹åŽå†é€šè¿‡ A/B ‹¹‹è¯•˜q›è¡Œè°ƒä¼˜ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">除日常的产品¾l´æŠ¤å’Œè°ƒä¼˜ï¼Œéƒ­å°èŒä¹Ÿä¼šè¿›è¡Œæ•´ä½“页面的改版åQŒæ•´ä½“页面构成了‹¹é‡çš„汇集与释放圎ͼŒå…¶ä½“验度的好坏往往是流量è{化的军_®šå› ç´ åQŒå±…理新房曾对网站做˜q‡ä¸€‹Æ¡å¤§æ”¹ç‰ˆåQŒå…·ä½“如下ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">传统房äñ”领域的网站是列表形式åQŒä»…¾|—列一些楼盘的 SKU 信息åQŒç”¨æˆ·éœ€è¦ä¾‹Æ¡æµè§ˆæˆ–¾˜»é¡µ‹¹è§ˆåQŒè‡ªå·Þq­›é€‰å’Œ‹‚€ç´¢è¿™äº›æ¥¼ç›˜ï¼Œ¾l™ç”¨æˆïLš„感觉很被动,òq¶ä¸å‹å¥½ã€‚äؓ此,居理新房采取了基于用户偏好的¾_‘Ö‡†æ¥¼ç›˜æŽ¨èåQŒå½“用户˜q›å…¥¾|‘站会询问用æˆïLš„具体需求,让用户填写自å·Þqš„理想条äšgåQŒä¹‹åŽä¼šæ ÒŽ®å±…理新房的一套匹配算法,˜q›è¡Œå®¢æˆ·æ„æ„¿å’Œæ¥¼ç›˜çš„匚w…åQŒæŒ‘选出最适合客户的楼盘,呈现¾l™ç”¨æˆ—÷€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">ç”׃ºŽæˆ¿äñ”业受外部环境的媄响比较大åQŒåœ¨˜q™ä¸ªæ”¹ç‰ˆçš„过½E‹ä¸­åQŒå±…理新戉K‡‡å–的是åã^行测试的æ–ÒŽ³•åQŒå³åŒæ—¶ä½¿ç”¨æ–°æ—§™åµé¢åQŒä½†åœ¨äº‹ä»¶ä¸ŠåŠ å­—ŒD‰|¥æ ‡è¯†ä¸åŒç‰ˆæœ¬çš„äh¾Ÿ¤ï¼Œå¯¹ç”¨æˆ¯‚¿›è¡Œåˆ†‹¹ï¼Œå¦‚控制新旧页面各承蝲 50% 的用户量åQŒå¦‚此一来,便相当于塑造了一个仅™åµé¢ä¸åŒçš„独立变量的实验环境åQŒâ€œå®žéªŒçŽ¯å¢ƒâ€æ­å»ºå¥½åŽï¼Œéƒ­å°èŒé€šè¿‡åšä¸¤ä¸ªåˆ†¾Ÿ¤æ¥è§‚测å¯ÒŽ¯”两拨人的各个指标åQŒå¦‚各按钮点凅R€äh¾Ÿ¤è{化、停留时é•Ñ€èŸ©å‡ºçŽ‡½{‰ã€‚最¾lˆå‘玎ͼŒæ–°ç‰ˆæœ¬æ•°æ®è¡¨çŽ°è¿œ­‘…原版本åQŒè¿›è¡Œäº†å…¨é¢å‡çñ”ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">å›?居理新房改版后网™å?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-h3" style="font-size: 18px; font-weight: 700; color: rgb(0, 0, 0); position: relative; padding-left: 9px;">不止于工å…ähœ¬íw«ï¼Œè‡ªå®šä¹‰æŸ¥è¯¢æ”¯æŒé«˜¾U§éœ€æ±?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">一‹Æ‘Ö¥½çš„工具必™åÕd…·æœ‰åšg展性,¼œžç­–分析支持自定义查询,可ä‹É用标å‡?SQL 对神½{–分析的所有数据进行查询,且查询结果会可视化展½Cºã€‚该功能其一可帮助习惯ä‹Éç”?SQL 的äh员按自定义规则高效、准¼‹®æ‰¾åˆ°æ‰€éœ€¾l“æžœåQŒå…¶äºŒå¯æ”¯æŒå…¬å¸ä¸ªæ€§åŒ–的高¾U§æ•°æ®éœ€æ±‚的自由查询ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">居理新房的数据äñ”品经理齐‹Æ£æ˜¯¼œžç­–分析的“资æ·ÞqŽ©å®¶â€ï¼Œæ—¥å¸¸ä¼šé€šè¿‡å†?SQL 满èƒö一些基本需求或高çñ”需求ã€?/span></p><div class="img-container" style="margin-top: 30px; font-family: arial; font-size: 12px; background-color: rgb(255, 255, 255);"><img class="large" data-loadfunc="0" src="https://pics3.baidu.com/feed/b90e7bec54e736d117e621c2526ea7c6d76269c2.jpeg?token=fc5e73116a98086596d8a90bd909a348&s=211A4C32253A442908CD01DA000050B2" data-loaded="0" style="border: 0px; width: 537px; display: block;"><span class="bjh-image-caption" style="font-size: 13px; color: rgb(153, 153, 153); display: block; margin-top: 11px; text-align: center;">å›?¼œžç­–分析自定义查询界é?/span></div><p style="margin: 26px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">数据驱动融入思维‹¹ç¨‹åQŒäh人都是“数据分析师â€?span class="bjh-br"></span></span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">在笔者探访居理新房的˜q‡ç¨‹ä¸­ï¼Œæ·±åˆ‡åœ°æ„Ÿå—到居理新房整个公司从上åˆîC¸‹æ¶ŒåŠ¨ç€çš„数据意识,不夸张地è¯ß_¼Œæ•°æ®åƒè¡€æ¶²ä¸€æ ähµæ·Œåœ¨å…¶å„个环节,内化成了工作思维和工作流½E‹ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">当被问到数据驱动文化的源头时åQŒå—访äh员几乎都表示åQŒâ€œå±…理新房的所有领导都会看数据说话åQŒåƈ˜q½é—®æ•°æ®çš„由来,因此¼œžç­–分析已经与我们的工作日常融äؓ一体了。”可见,如此‹¹“厚的数据驱动文化的å…ÀLˆä¸Žå…¶é¢†å¯¼é£Žæ ¼åŒºåˆ†ä¸å¼€ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">居理新房˜q˜å‘½W”者分享了一个全员数据驱动的案例。老板定了一个日‹zÕd¢žé•¿çš„目标åQŒé¡¹ç›®ç»ç†ä¼šž®†ç›®æ ‡æ‹†è§£æˆæŒ‡æ ‡åˆ†é…åˆ°å„个团队,然后每个人根据自å·Þqš„工作内容观察数据、确认短期目标、执行、观察效果、è„P代,具体˜q‡ç¨‹å¦‚下ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">针对˜q™ä¸ªæ—¥æ´»å¢žé•¿ç›®æ ‡åQŒå„个团队做了很多玩法测试,但突然发çŽ?APP 端有几天整体数据表现非常差,通过¼œžç­–分析下钻分析发现åQŒæ¯ä¸ªæ¿å—的数据都是微微降,为定位原因,居理新房的äñ”品和˜qè¥åŒå­¦é€šè¿‡¼œžç­–分析后台查看首页到各个模块或模块点的用户数据量占比分布ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">一旦发现某一些功能的用户占比变低了,便对比旧版本的对应功能的位置、样式、可操作性,¾_‘Ö‡†å®šä½é—®é¢˜ç‚¹ï¼Œç„¶åŽåœ¨æ–°çš„页面样式下åQŒç”¨æ—§çš„样式来填充对应的功能位置åQŒç‘ô而观察该位置的è{化、留存数据回升情况,不能回升的话ž®×ƒ¼š˜q›è¡ŒæŽ’除åQŒåƈ通过自定义查询、漏斗、功能聚¾cȝ­‰æ–¹å¼è§‚测异常位置的媄响权重,˜q›ä¸€æ­¥ç¡®å®šåŽŸå› ï¼Œæœ€¾lˆå®šä½é—®é¢˜æ˜¯å¼¹çª—ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">回顾整个˜q‡ç¨‹åQŒAPP 端äñ”品经理魏新月感叹道:“从整体目标拆分到用æˆïLš„某个行äؓ数据åQŒæ•´ä½“数据量非常庞大åQŒæˆ‘们两三个人大概拆了一周半的时é—ß_¼Œç›¸æ¯”向数据提需求,提效好几倍。â€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">¾lég¸Šæ‰€˜qŽÍ¼Œå±…理新房已经å½Õd¤´å½Õd°¾çš„是一个全员数据驱动的公司åQŒæ­£å¦‚其在官¾|‘上对自íw«çš„定位åQŒâ€œä¸€å®‰™€šè¿‡å¤§æ•°æ®ç²¾å‡†åŒ¹é…éœ€æ±‚,挖掘潜在用户促成交易åQŒå¸®åŠ©æ¶ˆè´¹è€…购买到适合房äñ”的线上新房交易åã^台”,也难怪其融资金额及融资次数稳居鳌å¤ß_¼Œåœ¨æ–°æˆ¿ç”µå•†é¢†åŸŸè‡³ä»Šæ— äººåˆ·æ–ŽÍ¼Œæ»¡æ„åº¦æŒ¾l­é£™å‡ï¼Œ­‘‹å‘于电商领域的「京东」ã€?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span class="bjh-p">对于此次合作åQŒå±…理新房创始äh&CEO 王鹏作出如下评ä­håQ?/span></p><p style="margin: 22px 0px 0px; padding: 0px; font-size: 16px; line-height: 24px; color: rgb(51, 51, 51); text-align: justify; font-family: arial; background-color: rgb(255, 255, 255);"><span 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